11 important measurement to track your app success

11 important measurement to track your app success

• Acquisition, The Acquisition reports give you data about how users find your app, including the total number of user who come from app store search, social network and direct install


• Number of installs generated


• Cost per install


• Where the downloads come from (search engine, social media, ect)


• Quality of users (cohort analysis can reveal insight about this over time)


• Engagement (How user interact with your apps)


• Session length (How long user stay and use your application each session)


• Time spent in app


• Which pages/features are the most popular


• Retention


• Retention rate (the most popular way to do so is a rolling retention)