11 important measurement to track your app success
- Acquisition, The Acquisition reports give you data about how users find your app, including the total number of user who come from app store search, social network and direct install
- Number of installs generated
- Cost per install
- Where the downloads come from (search engine, social media, ect)
- Quality of users (cohort analysis can reveal insight about this over time)
- Engagement (How user interact with your apps)
- Session length (How long user stay and use your application each session)
- Time spent in app
- Which pages/features are the most popular
- Retention
- Retention rate (the most popular way to do so is a rolling retention)
11 important measurement to track your app success
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